I had a few talks at conferences, entitled "Disobay: FOSS tools to fight back," where I explained what tools exist for us to protect our communication and why we should use them. I covered several decentralized tools and protocols, and then I asked, "Are there any questions?" One person asked, "How do I convince my friends to move to those tools"? And the audience nodded in agreement.
Then I took this topic seriously. With this talk, I aim to cover the subject of their adoption - we all build great tools, but what approaches can we use to encourage people to join the right side? The majority of the cases I would showcase are from real people on my fediverse, Hacker News, and other networks I'm a part of.